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BLACK & WHITE
- ENCOURAGES BABIES TO FOCUS & FIXATE
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VISUAL STIMULATION
- HELPS EXTEND TUMMY TIME
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CALM YOUR BABY'S MIND
- IN THEIR NEW OVERWHELMING WORLD
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SENSORY STIMULATION
- POSITIVELY AFFECTS BRAIN CELL GROWTH
It's all about the black & white
The best thing you can do for for your baby is surround them with black and white. Until babies reach around 6 months of age, they will respond best to bold, contrasting geometric shapes. Therefore it's important to provide babies with lots of opportunities to experience resources that feature these visual extremes and particularly geometric shapes.
Babies find these images more interesting than similar multi coloured ones and will be more likely to engage in the experience for longer periods of time. Visual development is stimulated as well as physical development like kicking and reaching and grasping for objects.
Studies show that babies not only prefer to look at these images but the black and white graphics can:
help increase concentration skills | stimulate brain cell connections (using both left & right side of brain) | increase attention span | enhance curiosity | calm their mind in their new overwhelming world
Sensory & Development Boards
Stimulate and aid your baby's development with our free standing sensory and development boards. Inspired by research into exactly what your baby likes to look at.
Baby Play & Development Gloves
Our baby play & development gloves are inspired by the two things that mesmerise babies most; hands and fingers and high contrast images. Our gloves are a great way to play and bond with your baby whilst stimulating their development.
Stimulating Wash Cloths
Introducing a sensory element to bath time with our stimulating wash cloths. Whether your baby loves or hates bath time these cloths will be sure to capture their attention as well as supporting their development.
Sensory Sleeves for Car Seat & Pram Handles
Car seats for babies just got more interesting! Supporting baby development on the move whilst providing your baby with something interesting and calming to focus on.
High Contrast Sensory Hanging Rattles
BUY NOWSensory Bunny Ears
With bold high contrast patterns and crinkly sounds, these bunny ears will be sure to delight your little one
The Ultimate Baby Sensory & Development Gift Box
BUY NOWSuper Sensory Muslin
Buy NowLuxury Gift Pack
Double set of boards (no.1 & No.2) with sensory foil and feathers
Let customers speak for us
from 198 reviewsBought this for my granddaughter and I can see a big improvement when she is having tummy time.. Her focus is on the patterns and she seems totally mesmorised by it.. Great quality cloth too!

Amazing black and white baby muslin. Baby loves it. Sits and stares for ages

Really good quality and my 1 month old loves this already. She's always so engrossed with them whenever we get them out during during tummy time.

We've loved our sensory board and car seat sleeve - baby is mesmerised by them and keeps her engaged! Lovely packaging too.

I have been waiting but it has not arrived

My little girl loves these products they are amazing. She loves interacting with them!!
Fabulous products, beautifully packaged and despatched quickly

Look’s well made and attractive and I’m looking forward to giving as a gift to a new born baby boy. Thanks

My daughter loves her ribbons they now come everywhere with us

Absolutely love Samuel Sensory items, I purchased a board for my son 2 years ago and he still loves looking at the pictures. So obviously I had to get some for my best friends newborn twins.
Beautiful and fantastic quality.
Great customer service.
Recommended small business 🥰

Gift bought for my best friends newborn twins.
Beautiful and fantastic quality.
Great customer service.
Recommended small business 🥰

Absolutely love Samuel Sensory products.
Gift bought for my best friends newborn twins.
Beautiful and fantastic quality.
Great customer service.
Recommended small business 🥰

The babies in our Sensory Play classes love these gloves- as do the mums! An absolute joy to see their enjoyment and fascination :)
We received a tummy time black and white contradt pack with some sensory ribbons and I was really impressed with the quality. My daughter loves looking at her pictures he favourite page is the family one and she loves it when the ribbons tickle over her face. Definitely recommend the bundle.
